Oct 17
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Using Web Audio for Success
It’s undeniable that if you add audio to websites it will increase your results. In fact, not using audio is a big mistake. It will boost your opt-in rate. It boosts sales, too.
Why does it work?
There’s no real mystery. Most of the web is cold and impersonal. It adds a human touch to your site. And makes people feel they’re dealing with a real person. In short, it makes your site come alive. Which fascinates greater interaction from your visitors.
Some more benefits
There are actually two profit boosts from using audio. You will close more sales. Secondly, you will not have to spend as much to make the sales. You won’t have to hire someone to write your sales letter. Simply record an audio message yourself. Your honest message about your product will sell better than a professional copywriter.
And you will increase your subscriber opt-in rate. Most people need to be led by the hand. So you make an audio recording that says: Enter your email address in the form. That alone can increase opt-in rates up to 310%!
How to use website audio
A welcome message on your homepage. A warm welcome can be the deciding factor. Grabbing their attention like this helps you keep them on your site.
Step-by-step instructions. Just like in the opt-in example. Use an audio message to lead your visitors through a process. Use this to lead them through the ordering process, as well.
Testimonials for your product or service. Written testimonials are good. But an audio testimonial is better. You can just make up written one and people know that. So audio adds real believability. And will definitely increase your results.
Power tip
What about creating an entire product using audio? Audio is faster to produce than anything else. Plus people love audio products. Think about how popular podcast are. And you can get someone to transcribe them for very little money. This is the easiest way to “write” an eBook!
How hard is adding audio?
It’s not hard at all. There are quite a few audio streaming software programs out there. You don’t actually have to do anything yourself. The program records and then converts the recording and generates an audio button. Simply copy the code and paste it in your site. So don’t let this stop you.
Summing it up
Just a reminder of why you want to start using audio. Using website audio will increase your conversion rates. You’ll get more sales. You’ll get more subscribers. And you can quickly produce products and website sales copy. You’ll be one of the few you use these strategies. So you’ll be one of the few reaping the rewards. Get started right now and realize instant results.
