Many people get told that affiliate marketing is the best way to get
started online, and it does sound very attractive.
We get told we don’t have to deal with angry customers, we don’t have
to create a product, in fact, all we have to do is send some traffic,
then bank the cash.
Sounds great, right?
Wrong!
You see, when you promote something as an affiliate, you only get to
keep a limited portion of the profits, usually 50%.
Plus you don’t build a list, and you can only make money from your
own efforts.
That’s why most would be affiliates give up before they earn their
first cent.
This is why the most successful online marketers, sell their own
products, and then promote products from the lists they build from
selling their own products.
When you sell your own products, you get to keep 100% of the profits
from the sales you make, and you aren’t the only one driving the
traffic, you can have an army of affiliates promote for you.
Now it doesn’t take a rocket scientist to see that selling your
own products is more profitable.
“But I wouldn’t know where to start.”
That’s where John Thornhill comes in.
Allow me to explain.
If you want to master one thing that will lead to your success
online it’s PRODUCT CREATION.
John launched his first product back in 2004, and since then he has
launched hundreds of his own products that have generated
millions in sales.
And every single thing he has learned since then is covered in a
brand new webinar he’s running.
On this webinar, you will learn everything you need to know to
create and launch your very own successful product online.
This is the ultimate 24/7 automated business that every successful
marketer is doing, and if you’re not doing it you really are missing
out.
Performance, Possibility and a Hassle
What started out as a helpful system for blog writers currently is a highly recommended content management system. We’re discussing WordPress, a zero-cost application that is able to make any person into an accomplished web based author.
WordPress makes it easy to make online websites. It makes it simple to supply or alter information. It’s internet search engine friendly, wildly reinforced and is versatile enough to manage practically any sort of undertaking. As a result, its reputation keeps growing at a fast pace. It features a variety of themes, providing its end users the choice to produce internet sites with an unlimited assortment of appearances and components.
Although WordPress is terrific, it’s not flawless. You may use it to do nearly anything, certain chores are more difficult than others are. WordPress has not entirely fled from its beginnings as a blogging service. Consequently, a number of the sites folks produce with WordPress appear much less like fixed online websites and more like weblogs. That can be specifically challenging for web entrepreneurs, who have a number of special requirements that do not conveniently fit into the templates favored by most WordPress themes. That has triggered the generation of specialized theme engines like the AuthorityPro Theme Engine.
Getting More from WordPress
You will find numerous WordPress themes that copy the appearance and feel of static sites. They will be an acceptable answer for a few functions. Still, most of these themes do not boast the versatility necessary to tackle various online marketing purposes. They might also lack the looks one would be expecting from a superior web-site.
That leaves internet marketers who’d like to take advantage of the strength of WordPress with only a few options. Either they might become expert theme designers or they might utilize a strong theme creation engine to generate the type of sites they require to obtain the most desirable final results.
Mastering the particulars of WordPress and programming fails to motivate most internet marketers. They’re more enthusiastic about rapidly producing and implementing rewarding undertakings. They’re not necessarily attracted to the thought of becoming designers or programmers. Only those who already possess quite a bit of expertise in these topics will be attracted to creating specialized themes for their projects.
A theme engine is a better option. A theme engine is a very customizable WordPress theme that can be modified to serve a range of unique functions. A marketing expert may use a solid engine to generate themes with various web page layouts and designs, integrating necessary tools.
If you have ever before attempted to make a persuasive squeeze page with a typical WordPress theme, you realize that it’s almost impossible. Even many of the more flexible premium themes are unable to complete the task. A smart theme engine, however, can make it painless to create a effective squeeze page, a dazzling sales page, good looking supporting web pages, sign up forms and pretty much everything else necessary to transform a new concept into a financial success. The correct theme engine makes it easy to work with sign up forms, online video media, audio and different internet marketing components, too.
The Ideal WordPress Theme
The ultimate WordPress theme is more than one particular theme. It’s a tool that can make it possible for you to make the websites you require to succeed. A fantastic theme engine will provide the ability to customize, top quality style components, flexibility, full compatibility with essential resources, and remarkable simplicity of use.
The WordPress Authority Pro Theme, for example, manages to do well on all of these levels. It makes it achievable for online marketers to build page layouts by easily moving customizable factors. It incorporates collection of powerful custom widgets, functions well with almost all of the most well-known Im resources and keeps the ease-of-use new WordPress users need.
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Oct 17
19
Using Web Audio for Success
It’s undeniable that if you add audio to websites it will increase your results. In fact, not using audio is a big mistake. It will boost your opt-in rate. It boosts sales, too.
Why does it work?
There’s no real mystery. Most of the web is cold and impersonal. It adds a human touch to your site. And makes people feel they’re dealing with a real person. In short, it makes your site come alive. Which fascinates greater interaction from your visitors.
Some more benefits
There are actually two profit boosts from using audio. You will close more sales. Secondly, you will not have to spend as much to make the sales. You won’t have to hire someone to write your sales letter. Simply record an audio message yourself. Your honest message about your product will sell better than a professional copywriter.
And you will increase your subscriber opt-in rate. Most people need to be led by the hand. So you make an audio recording that says: Enter your email address in the form. That alone can increase opt-in rates up to 310%!
How to use website audio
A welcome message on your homepage. A warm welcome can be the deciding factor. Grabbing their attention like this helps you keep them on your site.
Step-by-step instructions. Just like in the opt-in example. Use an audio message to lead your visitors through a process. Use this to lead them through the ordering process, as well.
Testimonials for your product or service. Written testimonials are good. But an audio testimonial is better. You can just make up written one and people know that. So audio adds real believability. And will definitely increase your results.
Power tip
What about creating an entire product using audio? Audio is faster to produce than anything else. Plus people love audio products. Think about how popular podcast are. And you can get someone to transcribe them for very little money. This is the easiest way to “write” an eBook!
How hard is adding audio?
It’s not hard at all. There are quite a few audio streaming software programs out there. You don’t actually have to do anything yourself. The program records and then converts the recording and generates an audio button. Simply copy the code and paste it in your site. So don’t let this stop you.
Summing it up
Just a reminder of why you want to start using audio. Using website audio will increase your conversion rates. You’ll get more sales. You’ll get more subscribers. And you can quickly produce products and website sales copy. You’ll be one of the few you use these strategies. So you’ll be one of the few reaping the rewards. Get started right now and realize instant results.
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Oct 17
18
Membership Niche Selection Tips
In order to make sure your membership business is profitable, you have to select the right market. Here’s how.
First – Look for Fanatics
The first step in developing a profitable membership business is to find a market with fanatics in it. Fanatic is defined as someone with an irrational enthusiasm. These are the people you’re looking for because they are so enthusiastic they’re willing to spend money on their topic of fanaticism. Here’s how to find fanatics:
- Here’s something you may not have considered – magazines! We’re so internet-based these days, it’s easy to forget about them. It’s becoming increasingly difficult to run a print magazine. So if you see one on the shelves you know they are making money, which means that there are enough people interested in what they’re saying to make it profitable. This is a very good indication that it’s a good niche for you to go into.
- Pay attention throughout the day in your regular activities. See what people are talking about on the radio, TV, at parties, in public, etc. If people are talking about something, they probably want to know more about it. Which means you can start a membership business providing information on it.
- Again, looking in the physical world for clues you can tell there are lots of people interested in something if there are clubs and organizations around the topic. By the same token, if enough people are interested to hold a convention on a certain topic, you can definitely find enough people to build a membership business around that same topic.
- Think about the things that you are interested in. If you’re interested in something, it’s highly likely others are, too. And, as an added bonus, it’s much more fun to build a business around things you’re interested in.
- One simple and easy way to find out what’s hot is Google Trends. Google Trends tells you the most popular current search terms. These topics are the hottest topics because lots and lots of people want information about them. Hot topics that people are excited about make great niches for your membership website.
Second – Analyze the “commerciality”
Once you found a potential niche or topic to center your membership site around, you need to figure out if you can actually make any money in it. An easy way to determine this is to figure out if anyone else is making money in this niche.
Here’s a punch list for figuring out if anyone’s making money in your niche:
- Are there blogs or forums in this niche? Take the name of your niche and search for “niche name blog” & “niche name forum” in Google to see if there is an active group of people talking about and interested in the niche. This means there is a large group of people already assembled for you to market to.
- Check Amazon, eBay and Google Shopping to find out if others are making and selling products in your niche. It’s a good sign if there are because it tells you people are making money here.
- Watch Google Adwords for a period of time and look for ads the run again and again. Adwords ads are expensive, so people only run them repeatedly if they are profitable. And to be profitable, they have to be selling products and making money.
Step 3 – Determine ease of entry
OK, so you found a hot topic and you know other people are making money on it. Will you be able to get involved and do the same? Here’s how to make this determination:
- Figure out what kinds of products people are interested in. If it’s mostly physical products, coaching and live seminars, then it will be harder to break into this niche. Membership websites based on information are the easiest to start and maintain.
- The last thing you want is a marketing filled with tons of competitors. A few means it’s a profitable niche, but too many means you won’t be able to take a piece of it.
- Unless the market is just so big that it doesn’t matter how many competitors there are, you want to limit the competition. So evaluate the size vs. the competition.
- How ready is the market for marketing messages, and how willing are the fanatics to buy. Every market is different. Sometimes people are looking for information and are ready to pay for it right now. And sometimes it takes weeks, months or even years for them to make the decision to purchase.
In Summary
At this point you’ve figured out what niche you’re going into. You found your fanatics, you know they spend money and you’re confident there’s room in the market for you. Now that you’ve prepared properly, you’re success is 99% guaranteed. How to actually run your membership website is the only thing left to talk about…
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If you want to make money blogging, passion is important.
If you think that seems a little sentimental for the dollars and cents world of marketing, think again. Why should you really care about something as unquantifiable as your emotions? If the numbers add up, a good niche is a good niche, regardless of whether you’re fascinated or repelled by it, right?
Wrong.
Again and again we’ve noticed that marketers who really care about their niches make more money than those who don’t. There are some very persuasive reasons to choose a blogging niche that resonates with you in a meaningful way. Let’s look at a few of them.
First, if you love your niche, you’re far more likely to create content that will appeal to readers. You’re less likely to supply erroneous information if you’re a subject matter expert. You’re also more likely to supply content that connects with the audience. Passion for a topic makes you a better content provider, and that’s how to make money blogging.
Additionally, you’re more likely to keep your project moving forward when you care about it. You need to be motivated to succeed and picking a topic you love can give you that motivation. Blogging isn’t something you can just do once before moving on to something else. Your success depends upon regularly adding content and making improvements. Failing to consider your passions can prevent you from seeing your blogging efforts through to the point of completion.
Third, here are other benefits to working a niche that matches your passions. If you’re working with your passions, you’re more likely to find ways to expand your operation in profitable directions. If you’re not really interested in widgets, you’re not going to discover some great ways to maximize the value of your widget blog. You won’t find hot-button issues around which to center your content. You just won’t see all of the possibilities if you’re bored with your niche. If, on the other hand, you love your niche, you’ll be motivated to discover new and profitable ways to transform your business.
Last but not least, it’s fun. There’s nothing better than doing something you love. We all want to start making money online with our blogging. That doesn’t force us to think exclusively about monetary issues, however. Why shouldn’t we strive to make money and to have fun at the same time?
Remember to consider your feelings when you choose niches for blogging projects. Don’t just edit the most unbearable options from your list of choices, either. Make a real effort to hone in on your personal passions. Keeping your passions in mind is one of the best things you can do for your business.
Posted in Blog's Internet Marketing by .
Mar 13
29
RSS feeds – What are they?
When you first venture into this seductive, addictive otherworld here online, there’s so much you don’t understand, so much that’s new. Some of it you learn about by reading, watching videos, asking friends, taking classes; some of it just seems to soak in somehow, or you just start doing it or using it parrot fashion, without understanding much about it. Or, you don’t do it at all, because you seem to be managing just fine without it, so it’s always left on the back burner.
For me, the orange RSS feed icon was one of those things
RSS Feeds
I noticed it from time to time on websites I visited – “subscribe via RSS” would be the invitation. But why would I want to, when I had just filled in the optin form and then confirmed my email address? With all the other stuff vying for my attention, the RSS feed issue just wasn’t compelling enough to make me do something about it.
That is, until I started to focus on my time management (or rather, lack of) skills. Somehow just recently, it has filtered through to my awareness that the bold little orange icon can save me time. Ahha! Now I’m a bit more motivated.
I thought I’d go online and find out all I need to know, and then write a post for my readers – well, that sparkle of inspiration and excitement lasted as long as it took me to google “RSS feeds” and discover that there were 312,000,000 entries! I clicked on the first one, which happened to be Wikipedia, and there was just too much information for this total technophobe!
After a bit more research, I remembered that I can drive my car perfectly well, but I have only a very limited understanding of how it works. After that, I felt much better.
Here, in the tiniest nutshell, is my understanding of RSS feeds:
RSS stands for “Really Simple Syndication” (there are other definitions, but that seems to be the most popular).
From the readers’ point of view, subscribing to RSS feeds allows you to easily have the news/blogposts/information updates that you are interested in sent to one place, where you can access them all on one page without having to visit each site individually.
You need a feed reader. There are many readers, but I have google reader, which seems to be a popular one.
To get google reader, sign in to your google account and select the reader option, or go to http://www.google.com/reader
Beyond Selling Your Own Product
Marketing your own product is a great way to generate an online income. If you create a rock-solid product and do all of the right things in terms of promotion, you will generate sales. If you find a sweet spot in the market, your product can become relatively successful.
To create your own website click here
If you’re flying solo, however, you won’t reach your full sales potential. The highly successful marketers understand that the biggest success stories often involve a smart joint venture agreement. It’s easier to post huge profits when you’re working with others.
Can you imagine the sales you’d make if big name marketers actively promoted your product? Can you imagine what would happen if you had some of these well-known forces backing your product? Now, think about the impact having several top marketers as partners could mean to you!
The Power of JVs
Every product creator needs an affiliate program. If you can get other people working to promote your product, it will multiply your sales. The standard-issue affiliate program won’t do the trick, however. You want more than a handful of marketers pitching your product as a part of their overall business plan. You want major players to line up with you to transform your product into a best-seller.
Welcome to the world of joint ventures. When you have established marketers promoting your product in a meaningful way, you can really get the most from your product. If you’re serious about getting the most out of your product and your IM business, you need to be serious about joint ventures.
Unfortunately, making those connections and setting up those joint ventures isn’t always easy. It can be hard to build top-notch JVs if you and your product aren’t already well-known. The top marketers are constantly on the receiving end of JV requests. If you don’t have a plan that stands out–and that really makes sense to those folks–you’re not going to get anywhere.
Many marketers make the mistake of approaching joint venture partners as if advertising their existing affiliate program is enough. That’s a doomed strategy. You’ll never put a great joint venture together unless you work harder. You need to approach joint venture relationship building the proper way.
Keys to JV Success
Building joint ventures the smart way requires a few things. First, you need to know the various ways you can structure a good JV. Second, you need to understand how to put together a plan that will be truly beneficial for you and for your JV partners. Third, you must learn how to connect with the kind of people you really need as joint venture partners. Fourth, you should know the tricks of the JV trade–the various ways to transform a ho-hum offering into something thrilling. Finally, you need to master the process of organizing and implementing your plan.
If you fall short on any front, you’re unlikely to experience optimal JV success.
In other words, you need to go to JV school if you’re serious about making the most money possible from your product.
You could try to learn the ropes on your own, of course. If you do, prepare to experience a number of failures before you taste success. It only takes a small mistake to derail a seemingly solid joint venture plan.
That’s why you should seriously consider learning the details of JV construction and implementation from someone with extensive experience. If there’s one part of internet marketing that screams for a quality, paid education, this is it. You should make a point of finding proven JV recommendations and information. After you’ve learned the skills necessary to become a good joint venture broker, you’ll be able to reach your full profit potential.
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Forty Thousand Dollars Later
How much are you spending to learn the tricks of the Internet marketing trade? Are you spending money left and right in hopes of finding the perfect internet business system? Do you find yourself hitting the BUY NOW button day after day, believing that you’re about to find the missing link in your moneymaking chain?
If you’re making investment after investment in IM direction and information, you’re not alone. Far too many Internet marketers are doing the exact same thing.
And that’s totally understandable. It’s entirely reasonable to invest in new strategies and tools to fine-tune your profitable IM enterprises. It’s sane and sensible to invest in new strategy guides to stay abreast of changes in the industry and to get your hands on innovative ideas. However, there is a problem with running on the BUY NOW treadmill if you’re not making any money.
Buying new tools to stay ahead of the games is very different from desperately making purchases in hopes of finding base-level success.
You want to spend your money the smart way. You don’t want to be the person who’s spent $40,000 on IM products and still isn’t making regular sales.
Buying the Right Way
So, how do you avoid becoming the wrong kind of serial buyer? The first step is creating a bedrock foundation for your IM business. If you strip away all of the details, tricks, options and creative new ideas from Internet marketing, it’s a simple proposition.
You need to have something to sell. You need a way to sell it. You need a way to generate traffic to the site from which you’re making that sales pitch.
That’s it. All of your efforts should relate to one of those basic needs.
So, you must work to create a strong presence on all three of those fronts. When you buy something, it must directly address one of those three foundational needs.
Before you start reaching for details, tweaks, adjustments and tricks, you need to develop your core means of making online money. You can start experiencing real IM success after that foundation is in place. Then you can start experimenting with new ideas and products.
Smart Foundation Building
You can start building that money making foundation without going broke in the process. Here’s what you need to do.
- Learn how Internet marketing works on a holistic, big picture level. You need to learn how things work from someone who’s spent time in the trenches.
- Focus on ways to boost traffic. Traffic is one of the three core needs mentioned above. It’s probably the most important of those three elements. Until you have adequate traffic, you won’t be able to find out if your products are attractive or if your copy is converting. You need as much traffic as you can get–and you need it quickly.
- Discover a continuing source of support and guidance. An ebook can be great. Instructional videos can really help. However, you’ll find more value in cultivating a good relationship with an experienced, successful IMer. Good mentoring increases efficiency, makes it easier for you to build a foundation, and allows you to avoid common mistakes.
- Manage your risk. Find a way to accomplish those objectives without putting yourself at risk of substantial loss. Look for opportunities to secure the right information at a reasonable price. Look for a business coaching program or mentoring arrangement that doesn’t cost more than you can afford.
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Sep 10
25
How and why to build an email list
If you’ve heard it once, you’ve heard it a million times. Lists make money. List building is one of the most effective ways to generate online home based business success. You can’t afford to ignore this powerful approach.
Why it works
Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You can create opportunities for multiple exposure by adding an individual to your list.
Additionally, people are more prone to spend their money with people the trust and know. You can use emails to your list to forge a personal connection. Relationship building creates an opportunity to encourage sales.
How to do it
Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze page exists to do one thing and one thing only. It should persuade the reader to become part of your list. Anything else is completely extraneous.
In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. You can use this proven approach to build yourself a serious.
A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. There are certain squeeze page strategies that produce the best results. You should emulate those proven techniques. That will involve closely following three important guidelines.
Squeeze page basics
Initially, there should be no outgoing links on your squeeze page. You want people to sign up for your list, not to have them click away to something else.
Second, you’ll need to write a short, powerful message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Remember that your squeeze page is there for a single reason – to build your list. You should choose every word with that goal in mind.
Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! As such, your squeeze page’s sign up form should feature a powerful call to action. Clearly communicate the value of subscribing to those reading the page.
Summary
If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! You’ll be able to build trust and credibility with your subscribers. It will also allow you to reach them with your marketing messages on multiple occasions.
You will take your Internet marketing efforts to the next level if you learn how to build an email list. It’s not a coincidence that top marketers all rely on their lists. The real money is in list building.
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