Sep 10
7
Get indexed, get ranked, get traffic
It’s undeniable that the one thing you need to succeed in your online business is traffic. And nothing beats free traffic. Where does free traffic come from? Google and other search engines.
How does Google give out free traffic?
The process works in a way that you have experienced many many times. You go to Google. Type in something you’re looking for. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.
If you’re like most people you only click links on the first page or two. Actually, almost 100% of the free traffic goes to this first page of results. And what’s more, the first 3 get over 70% of the clicks.
So, obviously your site needs to be in the first page of results to get free traffic from Google. And that means you need to be “ranked” in the top 10 by Google. And this bring us to…
What is search engine optimization?
Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. The intricate formula Google uses to figure this out is really only known by Google. But there are several things that we know for sure.
Getting indexed
Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is known as being “indexed.” What this means is that Google visits your site and records information about it in their database.
To get indexed, you have to help Google find your site. And the best way for Google to find you is to get inbound links from other sites. Since some of these site will already be indexed, Google will follow the links on their pages and find you.
Use your Twitter and Facebook updates to get quick indexed links to your site. Google visits these sites many times every day. So any new links will be followed right away.
Gaining ranking
After this first hurdle, you need to start gaining ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.
Here’s what’s important in ranking:
- Content
- Links
- Activity
Content strategies
This is the SEO work you do on your page. And it means that the content on your page matches the keywords you’re targeting. The topic of this article is clearly SEO. One reason Google knows this is because the words search engine optimization appear inside it. Another reason is because there are related words, like website traffic, too.
You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. Google uses all of this content to figure out what your site is really about.
Link juice
Next, you need to pay attention to the links to and from your site. This includes both the inbound and outbound links. You want to make sure you have more inbound links than outbound links. The more inbound links you have the better your ranking will be.
A very easy way to get a lot of links to your site is through article marketing. With this strategy what you do is write an article about the topic you’re targeting. Then create a bunch of different versions of it. And then upload a different versions to a bunch of sites that allow you to add content. And the more you do the better.
Getting activity
Finally, we know that Google gives you credit for the activity on your site. You can’t just put up a page and leave it alone and expect it to rank well. Regular content updates to your site are expected. You can do this with RSS feeds and news posts.
Comments from other people on your page are another fantastic way to keep your content updated. To get comments from others, you need to get others to visit your site. Online forums are simple source of real live visitors.
Set up forum profiles with the ones related to your website. Visit often and make posts. Then put a link to your site in your profile. This generates even more links back to your site. And it gets people to visit the site you link to.
Conclusion
It’s important that you do everything listed here. But let’s face it, writing multiple versions of the same article. Setting up tons of profiles on forums. And visiting all the sites to post up your comments and articles takes a really long time. And the bad news is that you probably won’t do it.
However, rank builder software exists. And it automates everything we’ve just talked about. So my best advice is to automate as much of this as you can. Otherwise, you won’t do it at all. And not doing it means you will never get free traffic from Google.
