Aug 10
14
Email List Building Strategies
You need a list. That’s a given. It’s the number one key to opening the success floodgates. After it’s built, it’s yours to use any time you want. It’s like a renewable resource that allows you to make money on demand.
Now you now why. Here’s how:
There are 3 factors in list building you need to consider:
- The Squeeze Page
- The Incentive
- The Thank You Page
The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. It’s the page where you ask them for their email address. This page needs to look professional. It’s also got to be free from distractions. And have a clear call to action.
Failure to include a great “call to action” will result in failure. This is a definitive message that tells your visitor what to do. Without this your opt-in rate will plummet. It’s strange, but if you don’t tell people what to do, they won’t do it.
One way to really spice up your squeeze page is to add a video to it. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it’s done playing.
Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that include video squeeze pages.
The Bribe – Next, you’ve got to figure out what your bribe is. People won’t give you their email for nothing. Email privacy is very important to most people. So you have to give them a good reason to do it.
The key to a good bribe is that is has value. Then it becomes something people want to get from you. And can benefit from. This can be:
- A free report
- Some useful software
- A video
- A multi-part email series
You’ve got to create some great content. Something that’s useful and helpful to your visitors. And nothing sells like “free”. If you make it good enough, they will give you their email in exchange.
Once again, don’t worry if you don’t know how to create the freebie. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. One easy and effective bribe is a 5-part email training series. Each email will cost between $20 and $25. And whole thing will only cost a hundred and fifty buck.
There are also list building products that include the follow up email series. There are two important things about the email series. The first thing is that it delivers value to your subscribers. And second, it needs to make you money. The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And make money right away from your list.
Your Confirmation Page – The “thank you” page is the final piece of the puzzle. After subscribing to your list, your visitor is redirected to this page. It’s nice to give them some great content right away. Then they feel good about giving you their email address. And it helps you establish the relationship. So when they get your email, they’re happy to hear from you.
This is another case where you can get a complete marketing package. You can also put the whole thing together on your own. You can either write the content pages on your own. Or have someone ghost write for you.
Summing it up
It doesn’t matter if you do all of this yourself. Or if you hire people to do this for you. Or go with a complete package. The important thing is that you build your own list starting now. Because once its built… You’re free to make money at the push of a button.
