Aug 10
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Answer this question: What’s the biggest reason millions of people log onto the internet each day? The answer is simple – they’re looking for information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? This quest for information is an opportunity for you to fill a need. And to earn some cash for doing it!
Info marketing explained
This is by far the simplest business you can start. You take information and turn it into a digital product – like and ebook. And people pay you for the information inside it.. Sounds simple enough, right?
But how does it all work?
We’ve established that it’s a simple concept. In order to be successful people need to want the information you’re providing. So you’ll need to find out what info is valuable. How can you find out what people want?
A super simple trick is to just to check “answer” sites. Just go to Yahoo! answers or ask.com and look at the questions being asked there. You want to find something a lot of people are asking about. For things that are causing people discomfort. And provide the answer – in the form of an info product.
An encouraging word
If you’re concerned about information product development Think about this: An ebook is nothing more than a collection of articles. Don’t try to write a whole ebook. Focus on one article at a time. And when you have a collection, expand and embellish them and voila! You’ve got an ebook.
So, what’s so great about ebooks? Well, that bring me to the tile of this article How about 7 reasons why:
1. Simplicity and ease
As soon as you have the pieces in place, it’s virtually maintenance free. Custom support is all but non-existent. Which means there nothing for you to actually *do*. It really is like and automatic money machine.
You have no physical inventory. You never have to deal with shipping. It’s all delivered online.
2. Product combos
When you have a created a few information products. You can combine them together to create new high ticket products. It’s nothing to combine the content from several ebooks. And your new product will be able to carry a much higher sticker price. Your customers will gladly pay more for a single bigger ebook. Instead of several small ebooks.
3. Resellers
When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because people just don’t want to invest the time and money into making their own. Plus, you get to charge two to three time as much for these rights.
4. Leverage
Leverage means doing something once and reaping multiple rewards. Break it apart and create a multi-part email series with it. And build your list with it. A list is it’s own reward!
5. More leverage
Don’t stop there . . . break it into several smaller reports. Then you can use the reports as the front-end of your product funnel. You can make these low cost or even free. And you’re creating targeted leads for your main product all along. Taking this technique to the max, you can let your affiliate give the reports away for you. Which brings us to…
6. An affiliate army
This is a real power strategy. When you own your own products. You’re able to let other people market it for you. Imagine having 100’s or 1000’s of other people promoting your products. You’ve got to have your own products to have affiliates.
7. JVs
Last, but definitely not least… Joint ventures are the biggest short cut to success known to man. And this is probably the number one reason to create your own product. Because if you don’t have you own product, you’ve got nothing to JV.
Summary
If you can’t see the power of info product marketing, then you’ve probably been sleeping. You’ll be the master of your destiny. Because it’s your business and you control it. So, don’t waste any more time:
- Go to answers.yahoo.com
- Find out what people need to know
- Start writing
Don’t make info product creation any more complicated than that. Before you know it, you’ll have your own info product.
